{"id":1753,"date":"2019-09-23T18:33:20","date_gmt":"2019-09-23T21:33:20","guid":{"rendered":"https:\/\/artpresse.com.br\/?page_id=1753"},"modified":"2019-09-23T18:37:34","modified_gmt":"2019-09-23T21:37:34","slug":"strategy-consulting","status":"publish","type":"page","link":"https:\/\/artpresse.com.br\/en\/strategy-consulting\/","title":{"rendered":"Strategy &#038; Consulting"},"content":{"rendered":"\t<div id=\"gap-1348995746\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1348995746 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-center\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" style=\"color:rgb(211, 45, 56);\">Strategy &amp; Consulting<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n<div class=\"row\"  id=\"row-1048229439\">\n\n\t<div id=\"col-38515716\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p class=\"western\"><span style=\"color: #373940;\"><span style=\"font-family: Helvetica, serif;\">1) Each company has its own market strategy and DNA. <br \/><\/span><\/span><span style=\"color: #373940;\"><span style=\"font-family: Helvetica, serif;\">2) <\/span><\/span><span style=\"color: #373940;\"><span style=\"font-family: Helvetica, serif;\">A company\u2019s culture is created by its people.<br \/><\/span><\/span><span style=\"color: #373940;\"><span style=\"font-family: Helvetica, serif;\">3) <\/span><\/span><span style=\"color: #373940;\"><span style=\"font-family: Helvetica, serif;\">Every brand is original.<\/span><\/span><\/p>\n<p class=\"western\"><span style=\"color: #373940;\"><span style=\"font-family: Helvetica, serif;\">Art Presse is a boutique agency that offers unique Communication Strategy &amp; Consulting services that celebrate originality, community and brand purpose.<\/span><\/span><\/p>\n<p class=\"western\"><span style=\"color: #373940;\"><span style=\"font-family: Helvetica, serif;\">Art Presse has developed a methodology that involves interpersonal communication, in-depth analysis and immersion into its clients&#8217; business development processes in order to offer strategic communication services that have a comprehensive view of the paths and possibilities involved in the construction of \u201cscenarios\u201d of brand perception.<\/span><\/span><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1638911688\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1216396735\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:320px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1016\" height=\"664\" src=\"https:\/\/artpresse.com.br\/wp-content\/uploads\/2019\/09\/luz.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/artpresse.com.br\/wp-content\/uploads\/2019\/09\/luz.png 1016w, https:\/\/artpresse.com.br\/wp-content\/uploads\/2019\/09\/luz-612x400.png 612w, https:\/\/artpresse.com.br\/wp-content\/uploads\/2019\/09\/luz-768x502.png 768w\" sizes=\"auto, (max-width: 1016px) 100vw, 1016px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1216396735 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-977833585\">\n\n\t<div id=\"col-1549309276\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p class=\"western\"><span style=\"color: #373940;\"><span style=\"font-family: Helvetica, serif;\">This kind of \u201cmedia neutral\u201d approach stems from companies having to understand their raison d&#8217;\u00eatre, the principles of their founders &amp; what makes them unique, and that communication is the exact measure and projection of their integrity. Projecting brand personas should emerge from these concepts and not from other tools available such as advertising or PR.<\/span><\/span><\/p>\n<p class=\"western\"><span style=\"color: #373940;\"><span style=\"font-family: Helvetica, serif;\">Media neutrality is important to Art Presse as it puts consultants at ease upon advising management to make choices in line with their best interest, at the best moment.<\/span><\/span><\/p>\n<p class=\"western\"><span style=\"color: #373940;\"><span style=\"font-family: Helvetica, serif;\">The communication matrix concept is based on the design thinking model and gives brands a comprehensive view of the possibilities of communicating effectively and economically with different audiences through various outlets, maintaining conceptual unity and effective control of what is being relayed.<\/span><\/span><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<style>\n#row-977833585 > .col > .col-inner {\n  padding: 20px 20px 5px 20px;\n  background-color: rgb(236, 236, 236);\n}\n<\/style>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-1753","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Strategy &amp; 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