{"id":1834,"date":"2019-09-23T19:33:12","date_gmt":"2019-09-23T22:33:12","guid":{"rendered":"https:\/\/artpresse.com.br\/?page_id=1834"},"modified":"2019-09-23T19:34:24","modified_gmt":"2019-09-23T22:34:24","slug":"clipping-analysis","status":"publish","type":"page","link":"https:\/\/artpresse.com.br\/en\/clipping-analysis\/","title":{"rendered":"Clipping Analysis"},"content":{"rendered":"\t<div id=\"gap-667335705\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-667335705 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-center\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" style=\"color:rgb(211, 45, 56);\">Clipping Analysis<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n<div class=\"row\"  id=\"row-410746367\">\n\n\t<div id=\"col-638431410\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p class=\"western\"><span style=\"color: #373940;\"><span style=\"font-family: Helvetica, serif;\">Clipping analysis, information intelligence. Monitoring and analyzing stories published daily by the press (online and offline) is important in understanding the market and how brands are perceived by journalists, who are responsible in large part for shaping public opinion.<\/span><\/span><\/p>\n<p class=\"western\"><span style=\"color: #373940;\"><span style=\"font-family: Helvetica, serif;\">Art Presse has developed its own methodology that selects, identifies and classifies the main news of a given market, according to their order of importance and impact on business. Clipping reports are delivered daily to a group of recipients via email with a summary \/ analysis of the news.<\/span><\/span><\/p>\n<p class=\"western\"><span style=\"color: #373940;\"><span style=\"font-family: Helvetica, serif;\">This service is of the utmost importance for brands that operate in critical, competitive and regulated markets and can signal latent or potential crises situations.<\/span><\/span><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1387686917\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1011699917\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:370px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1016\" height=\"664\" src=\"https:\/\/artpresse.com.br\/wp-content\/uploads\/2019\/09\/luz.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/artpresse.com.br\/wp-content\/uploads\/2019\/09\/luz.png 1016w, https:\/\/artpresse.com.br\/wp-content\/uploads\/2019\/09\/luz-612x400.png 612w, https:\/\/artpresse.com.br\/wp-content\/uploads\/2019\/09\/luz-768x502.png 768w\" sizes=\"auto, (max-width: 1016px) 100vw, 1016px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1011699917 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-861104254\">\n\n\t<div id=\"col-1339948710\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h3><strong>Adding Views and Comments<\/strong><\/h3>\n<p class=\"western\"><span style=\"color: #373940;\"><span style=\"font-family: Helvetica, serif;\">Visibility in the press is important for brand perception and recognition, but the clipping report \u2014 a collection of articles that have already been published \u2014 also serves as an important starting point.<\/span><\/span><\/p>\n<p class=\"western\"><span style=\"color: #373940;\"><span style=\"font-family: Helvetica, serif;\">Each of these reports may include comments from employees and partners to complement and add insights, and can be used to convey relevant messages to various audiences that follow the trajectory of the company and its brands.<\/span><\/span><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<style>\n#row-861104254 > .col > .col-inner {\n  padding: 20px 20px 5px 20px;\n  background-color: rgb(236, 236, 236);\n}\n<\/style>\n<\/div>\n\t<div id=\"gap-1185112065\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1185112065 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-1834","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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