Branded Content

Brands have many stories to tell. Good stories deserve to stand out, and go beyond the spaces reserved for advertising.

Content communication has existed as a marketing solution since TV and journalism first arrived in Brazil, when companies discovered that they could generate authentic stories that expressed the meaning of their brand.

Art Presse develops content communication solutions, or branded content, for companies in a way that combines the journalistic methodology of identifying hooks and unique takeaways with entertainment.