PR agencies are one of the main tools in Public Relations. The ethical and strategic use of this tool is fundamental for the launch or consolidation of brands (aka branding).Art Presse is one of the most established PR agencies in the market, with a reputation that stems from launching brands that are now widely recognized throughout the country (e.g.: Trip magazine, SKY, NET, Vírtua – see more examples in the “Cases” dropdown menu).
PR agencies have been used aptly since the early twentieth century, Edward L. Bernays and Ivy Lee are pioneers of its use. In Brazil, this form of communication began to be used in the 70s, by executives who emerged from multinationals, and brought this concept to the market.