Let’s talk about influencers. One of the pillars of PR work is identifying people who have the ability to spread ideas and influence the behavior and opinion of particular groups..

In recent years, these people have multiplied their reach via the growth of digital media and networks. These are the new “digital influencers”, characterized by the relevance of their manifestations, whether in relation to their viewer reach or level of engagement.

Having a good relationship with influencers and their endorsement has always been a positive thing for companies and brands. Art Presse offers mapping, monitoring, activation and relationship services from a Public Relations perspective — which relies on bringing the right information to the right person at the right time.