Crisis management. Any situation beyond the company’s control and gaining public visibility can be considered a crisis: a complaint, an accident, a product violation, a strike, a robbery, a crisis involving the employer and its employees, a lawsuit, a bankruptcy, a customer complaint in the media.
Whatever the source of the crisis, the fact is that it can affect a company’s business, causing loss of profits and putting its reputation in doubt if the situation is not well managed. Crises occur for several reasons. But it becomes public when reported. Just as important as solving the problem itself is to serve journalists well.
There is no company free of crisis. Some companies are less exposed to crises due to their activity, but nothing can guarantee them an eternal safe conduct. There are companies that believe that withdrawn, low-touch behavior minimizes the risk of the crisis. They mistakenly hold journalists responsible for the crisis. Journalists do not trigger the crisis, they just report it. They give you another dimension. But neither is it silence that makes problems go away. Anyone who does not relate to the press under the guise of averting crises is disappointed and still loses the benefits of good media contact. The crises will come even for low profile companies, and with them will come journalists.
Art Presse has extensive experience in crisis management and has developed a suitable methodology for this service.