Events are a form of direct contact. Art Presse was born indirectly from an event space. Oswaldo Pepe, one of its founders, was one of the key figures in organizing the Municipal Theater’s Poetry and Art Fair, in 1976, held when São Paulo was under military rule.
Since then, we have organized dozens of events — exhibitions, shows, competitions / tournaments, entertainment, tastings and press conferences (see more in Cases) — which have given us solid experience and kept us attuned to behavioral trends.
This is an important area of Public Relations, as it brings interest groups and opportunities for action together in one place, creating a situation that stimulates the circulation of concepts and ideas.